The true cost of an antenna in IoT design: Cost implications when making the critical choice

IoT products include many components, but there is one essential for them to be connected: the antenna. When it comes to choosing the antenna part for a new IoT device project, it is tempting to prioritize immediate cost savings by selecting the lowest cost option or the version that seems to have the fastest integration. However, a narrow focus, not considering the full picture, can lead to significant hidden costs and design inefficiencies that will add to the overall cost and timelines of the project and potentially its market viability.

*All the examples below depend on the specific frequency range, device size, and market requirements of the device.

Initially, opting for an antenna like a PCB trace seems economical as it is just printed on the circuit board. Yet, this approach can result in a final lower antenna efficiency and overlooks crucial aspects such as optimal coverage and battery life. This option can then result in using a battery with a larger capacity, which increases BOM costs. Read more on PCB trace compared with Virtual Antenna® here.

This BOM increase also happens in GNSS applications where a directive patch antenna is often used. If the patch is not oriented optimally the performance is significantly lowered. In battery-intensive applications like GPS asset tracking, where time to first fix (TTFF) can be a big battery drain, the result of using a patch antenna can necessitate a higher capacity (more expensive) battery.

Read more in this comparison of directional patch vs omnidirectional Virtual Antenna® by visiting this link.

Choosing subpar components can also lead to significant project delays. These delays not only stall the project but incur additional costs in terms of design and labor.

Some antenna components such as traditional resonant chip antennas, while seemingly adequate on datasheets can be suboptimal for the final stages of the design cycle when crucial RF performance certifications are sought for market entry. Integrating those antennas close to other components and device housing can compromise their efficiency and lead to frequency detuning. This detuning not only jeopardizes certification requirements but can demand a redesign including changing to another antenna component, incurring costly delays and additional non-recurring engineering (NRE) expenses. In contrast, Virtual Antenna® components, which don’t have a fixed native frequency, offer unmatched flexibility keeping the same antenna component and design with the ability to re-tune easily if needed. Read more here.

Using a pick-and-place antenna in IoT design such as Virtual Antenna® components can streamline and ensure accurate performance as well as being less expensive than hand-placing antennas like Flexible Printed Circuit (FPC) antennas on the production line. Read our in-depth study in this whitepaper.

Markets like asset tracking or smart metering where a vendor may have a portfolio of several devices in different form factors could benefit financially from the economy of scale by using the same antenna part across various devices. With the same small high-quality Virtual Antenna® component across all devices in a portfolio and assembled using pick and place, the economies of scale are maximized.

Any sub-optimal antenna in IoT design can drastically impact the lifespan of a device, failing to meet market expectations of reliability and range. Wireless reliability shortfall can result in loss of consumer trust and potential revenue, while shorter range can directly result in a narrower use case and marketability of the specific application.

The key takeaway for IoT designers is to adopt a holistic view of project costs influenced by the antenna. Focusing solely on the price of individual antenna components can be misleading, as long-term savings and efficiency gains from an optimal antenna solution often outweigh initial costs for any serious IoT project.

Instead, evaluating the antenna’s impact on integration, design flexibility, and overall project outcomes—including battery life, design consistency, and marketability—is crucial. With a tool like Ignion’s Oxion™ platform, designers can assess performance impacts early in the development process, gaining a clear understanding of the antenna’s role in the project. This comprehensive approach ensures not only cost efficiency but also enhances reliability and accelerates time to market for new products. Contact our team for assistance in evaluating options for your next IoT project.